Available for a Limited Time Only, L.O.L. Surprise! Tots Honor
\nthe Internationally Renowned and Beloved Character from Global Lifestyle Brand Sanrio<\/i><\/p>\n
\n Media Contacts: LOS ANGELES (Dec. 5, 2023)<\/b> — MGA Entertainment (MGA)<\/a>, one of the largest and fastest growing privately held toy and entertainment companies in the world, and creator of sensation L.O.L. Surprise!\u2122<\/a>, announced today its collaboration with global lifestyle brand Sanrio\u00ae<\/a> to honor the internationally known and beloved character Hello Kitty\u00ae<\/a> in celebration of her 50th anniversary in 2024. The newly released L.O.L. Surprise!\u2122 Loves Hello Kitty\u00ae Limited-Edition Collection features two L.O.L. Surprise! tots styled in their cutest Hello Kitty-inspired outfits and packaged in a brand-new Hello Kitty shaped ball, complete with her ears and a 50th anniversary bow. The new line is perfect for kids, collectors, and those who love Hello Kitty and L.O.L. Surprise! alike.<\/p>\n \u201cL.O.L. Surprise! is proud to partner with Hello Kitty in celebration of this momentous anniversary, bringing together two iconic brands that share a common message to children and adults around the world,\u201d said Isaac Larian, Founder & CEO, MGA Entertainment. \u201cThe L.O.L. Surprise! Loves Hello Kitty Collection is the perfect way to celebrate both beloved brands.\u201d<\/p>\n The special limited-edition L.O.L. Surprise! tots feature supercute Hello Kitty-themed fashions and accessories in a pastel color scheme chosen by Sanrio especially for her 50th anniversary. The tots \u2013 Crystal Cutie and Miss Pearly \u2013 include seven surprises to unbox including an outfit, shoes, two accessories, a purse and a sticker. Each makes a perfect addition to an L.O.L. Surprise! or Hello Kitty collection.<\/p>\n \u201cFor five decades, Hello Kitty has inspired generations, and her message of friendship, kindness, and inclusivity transcends cultures and continues to resonate with fans of all ages,\u201d said Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. \u201cIn celebration of Hello Kitty\u2019s milestone year, the new special edition L.O.L. Surprise! dolls are a symbol of friendship, creativity, and self-expression, and we hope they inspire kids across the globe to be themselves and embrace their individuality.\u201d<\/p>\n Hello Kitty\u2019s core message of friendship also is an integral part of the L.O.L. Surprise! brand and has been since it launched and exploded globally more than eight years ago. This celebratory collection joins the growing portfolio of new releases from L.O.L. Surprise! that are aimed at engaging both kids and kidults. <\/p>\n The L.O.L. Surprise! Loves Hello Kitty Limited-Edition Collection<\/b> is available now at Walmart, Target, Amazon and lolsurprise.com in the U.S and at major retailers globally. <\/p>\n <\/p>\n ABOUT MGA ENTERTAINMENT<\/b><\/p>\n MGA Entertainmet<\/a> \u202fis one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home d\u00e9cor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!\u2122<\/a>,Little Tikes\u00ae<\/a>, Rainbow High\u2122<\/a>, Bratz\u00ae<\/a>, MGA\u2019s Miniverse\u2122<\/a>, Fluffie Stuffiez\u2122<\/a> Na! Na! Na! Surprise\u2122<\/a>, Micro Games of America\u2122, Baby Born\u00ae Surprise<\/a> and Zapf Creation\u00ae<\/a>. For more information, please visit us at\u00a0www.mgae.com<\/a>\u00a0or check us out at\u00a0LinkedIn<\/a>, Threads<\/a>, Instagram<\/a> Facebook<\/a>.<\/p>\n ABOUT SANRIO<\/b><\/p>\n
\n Alan Hilowitz & London Detrick
\n For MGA Entertainment
\n news@mgae.com<\/a>
\n Valeria Hernandez
\n For Sanrio
\n vhernandez@golin.com<\/a>\n<\/p>\n