MGA Entertainment introduces new lineup including L.O.L. Surprise! Loves CRAYOLA Tots and
\nan imaginative L.O.L. Surprise! Loves CRAYOLA Color Me Studio<\/i><\/p>\n
\n Media Contacts: LOS ANGELES, and EASTON, Penn., (Feb 13 2024)<\/b> — MGA Entertainment (MGA)<\/a> and Crayola<\/a> proudly announced a multi-year licensing agreement for MGA Entertainment to produce and distribute Crayola-inspired dolls and licensed merchandise globally under its L.O.L. Surprise!\u2122 Loves<\/i> brand. The all-new L.O.L. Surprise! Loves CRAYOLA<\/b> line-up popped up in toy aisles this month with the cutest, color-filled, limited-edition tots and a giant crayon-shaped L.O.L. Surprise!\u2122 Loves CRAYOLA\u2122 Color Me Studio\u2122, poised to become the season\u2019s must-have collection.<\/p>\n Tailored for Spring baskets and year-round joy, the new L.O.L. Surprise! Loves CRAYOLA Tots line introduces nine captivating characters, each revealing seven surprises upon unboxing. Each tot\u2019s ball and style match an iconic Crayola color, making every reveal an exciting experience. Elevating artistic expression to new heights, the L.O.L. Surprise! Loves CRAYOLA Color Me Studio encourages kids and collectors alike to be their most creative selves. The Color Me Studio features eight giant crayon capsules with an entire art studio inside, perfect for designing fresh fashions for the tot dolls. Each of the capsules comes with four genuine Crayola crayons, an abundance of surprises, adorable accessories, and 20 paper fashions to design and make your own looks. <\/p>\n \u201cWe are thrilled to see this partnership come to fruition with the first collection of L.O.L. Surprise! Loves CRAYOLA tots and Color Me Studio,\u201d said Isaac Larian, Founder and CEO of MGA Entertainment. \u201cFans love L.O.L. Surprise! largely because of the brand\u2019s commitment to creativity and expression. For the same reasons, Crayola is a family household name. We eagerly anticipate the boundless creativity that this collaboration will inspire.”<\/p>\n As the partnership blossoms, MGA Entertainment and Crayola have ambitious plans to sublicense the Crayola-themed doll line designs into a comprehensive cross-category program. This program will encompass children’s apparel, accessories, home decor, beauty products, and party supplies set to hit retail channels this spring.<\/p>\n \u201cThis exciting collaboration with L.O.L. Surprise! will delight children and engage their imaginations while expanding our portfolio of lifestyle products that will inspire creativity, celebrate individuality, and promote self-expression in all ages,\u201d said Rich Wuerthele, Crayola President & CEO.<\/p>\n This new collection, a fusion of two creative powerhouses, marks another milestone in the expansion of the L.O.L. Surprise! Loves brand portfolio, allowing L.O.L. Surprise! to grow through high-level partnerships with global, best-in-class partnerships. The L.O.L. Surprise! Loves Crayola collection joins the growing portfolio of new releases from L.O.L. Surprise! that are aimed at engaging both kids and kidults. <\/p>\n ABOUT MGA ENTERTAINMENT<\/b><\/p>\n MGA Entertainmet<\/a> \u202fis one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home d\u00e9cor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!\u2122<\/a>,Little Tikes\u00ae<\/a>, Rainbow High\u2122<\/a>, Bratz\u00ae<\/a>, MGA\u2019s Miniverse\u2122<\/a>, Fluffie Stuffiez\u2122<\/a> Na! Na! Na! Surprise\u2122<\/a>, Micro Games of America\u2122, Baby Born\u00ae Surprise<\/a> and Zapf Creation\u00ae<\/a>. For more information, please visit us at\u00a0www.mgae.com<\/a>\u00a0or check us out at\u00a0LinkedIn<\/a>, Threads<\/a>, Instagram<\/a> Facebook<\/a>.<\/p>\n <\/p>\n ABOUT CRAYOLA<\/b><\/p>\n Crayola LLC, based in Easton, PA and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. For more information, visit www.crayola.com<\/a> or join the community at www.facebook.com\/crayola<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" MGA Entertainment introduces new lineup including L.O.L. Surprise! Loves CRAYOLA Tots and an imaginative L.O.L. Surprise! Loves CRAYOLA Color Me Studio Media Contacts: Alan Hilowitz For MGA Entertainment news@mgae.com Constance Walker For Crayola cwalker@crayola.com LOS ANGELES, and EASTON, Penn., (Feb 13 2024) — MGA Entertainment (MGA) and Crayola proudly announced a multi-year licensing agreement for […]<\/p>\n","protected":false},"author":1,"featured_media":1504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"","bgseo_robots_follow":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-1574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.mgae.com\/wp-content\/uploads\/2024\/09\/lol-surprise-loves-crayola.png","_links":{"self":[{"href":"https:\/\/www.mgae.com\/wp-json\/wp\/v2\/posts\/1574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgae.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgae.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgae.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgae.com\/wp-json\/wp\/v2\/comments?post=1574"}],"version-history":[{"count":0,"href":"https:\/\/www.mgae.com\/wp-json\/wp\/v2\/posts\/1574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mgae.com\/wp-json\/wp\/v2\/media\/1504"}],"wp:attachment":[{"href":"https:\/\/www.mgae.com\/wp-json\/wp\/v2\/media?parent=1574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgae.com\/wp-json\/wp\/v2\/categories?post=1574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgae.com\/wp-json\/wp\/v2\/tags?post=1574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n Alan Hilowitz
\n For MGA Entertainment
\n news@mgae.com<\/a>
\n Constance Walker
\n For Crayola
\n cwalker@crayola.com<\/a>\n<\/p>\n